Cases
Short examples of typical workstreams. Replace with your real numbers when ready.
Search
Structure refresh
Exact core + controlled broad expansion, negative hygiene, RSA refresh, sitelinks/callouts.
Outcome: cleaner queries + better Ad Rank stability.
PMax
Asset & signal cleanup
Asset coverage, audience signals, landing-page alignment, brand exclusions (when needed).
Outcome: fewer wasted placements + steadier CPA.
Tracking
Revenue/value fix
GA4 event mapping, default value checks, imports into Google Ads, postback QA.
Outcome: bidding learns from correct values.
How we report
Weekly snapshot
Spend · Conversions · CPA/ROAS · Changes made · Next tests.
